The right social media campaign can help your business grow exponentially; It’s free marketing. That being said, the best campaigns are structured around a strong central website. Social Media is the present and future of marketing, coupling a strong campaign with an even better website will lead to the best results. Your Social Media format […]

The year was 1995. Apple was only a fruit, Android’s were R2D2 and C-3PO, and the only place you saw an app was on a restaurant menu. Fast forward 20 years and I here sit, typing on an Apple while I simultaneously, and aimlessly, scroll through apps on my Android bringing the 2015 version of multitasking full circle. […]

Born roughly between the late ’90s and today, “Generation Z” has spent their entire lives surrounded by technology; they’re the first generation to grow up with cell phones and without communication boundaries. Gen Z, or the “iGeneration,” is said to be independent, curious, and engaged. I hate generational stereotypes as much as the next Millennial, but […]

Push notes are one of the best ways to reach out to your customers. Any small business or app owner can benefit from them as they allow instant updates and consistent contact. I definitely recommend getting a little creative when trying to tailor a feature like push notes for your app, it’ll add a little […]

Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done. Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple sites I trusted, I bookmarked […]

We all hate writing about ourselves and how great we are, so it’s no surprise that many businesses hate writing the About Us page on their website. The About Us page is proven to be one of the most frequented on any website and the information you put on that page is important and shouldn’t […]

This list is compiled from my 3+ years of experience as a mobile app developer, CEO of a mobile app development company – BizAPPBiz. Over that stretch, I’ve been in contact with clients almost every day and usually the questions were pretty much the same. I hope this list will be useful to you, and don’t hesitate […]

Welcome to the era of the customer, where Customer Delight is the new standard. Gone are the simple times of service or satisfaction, for that matter. Customer Delight requires more interaction, better communication and ultimately leads to better and happier clients in the long run. Customer Delight does not come without naysayers. Many argue that […]

Acquiring new users and clients is not easy or cheap. The expense of lead generation as well as customer generation is one that is necessary for all companies. App user generation is no different. Depending on your marketing style or spend, the cost of creating, distributing and maintaining an app can be prohibitive. And once […]

Before there were smartphones, there were phones with the first-ever web browsing capabilities. Before those, flip phones were the thing to have, partly for their “sleek” design and partly for the satisfying sound they created when rapidly opened and closed. (Many a flip phone was broken in pursuit of this sound. Many of those broken […]