Restaurants are the most searched industry on mobile devices, according to a recent study performed by SinglePlatform and research firm Chadwick Martin Bailey. 1,497 consumers with smart phones were surveyed and the study found that 81% searched for a restaurant on a mobile app, and 92% searched for a restaurant through a web browser. These […]
Read MoreBusiness Branding Matters
Do you own a business? Then you own a brand! In today’s world brand awareness is incredibly important because advertising is everywhere and everyone has all the information they need at their fingertips. Your business absolutely must have something that sets it apart, something that is unique and refreshing. That is your brand. So how […]
Read More5 Keys to Successful Social Media Marketing
The most important part of any social media marketing is being accessible to all customers on all platforms. Beat your customers to the punch, so to speak, by utilizing as many social media platforms as possible. Customers use all outlets, so you need to be live and viewable before they even think to search for […]
Read MoreMillennial & Mobile Influence Showing Rapid Growth
Times they are a changing! Corporate influence is shifting younger and younger as newer companies continue to pop up. A new study conducted by Google and research house Millward Brown Digital is showing some surprising things about business-to-business buying groups: The millennial influence is growing rapidly. The study showed that 46% of potential B2B buyers […]
Read MoreMobile App Revenue is Higher Than Hollywood
Mobile app revenue is off the charts! According to a recent study performed by Asymco, revenue for mobile apps is bigger than all of the combined domestic (US) box office of Hollywood movie studios. How? Well, these figures seem to be incredibly indicative of the world we live in. Less and less people are going to […]
Read MoreSMBs and Mobile Apps: DIY or DIFM?
Mobile apps aren’t easy to create. They can be expensive and difficult to make; the simplest SMB apps can cost a minimum of $3,000 – $5,000 to build and often take a months. Costs can reach $10,000 – $50,000 (or higher) for more sophisticated “back-end integration” (hooking into company computer systems). Businesses have two choices: […]
Read MoreBe Mobile Friendly by April 21st…or Google Will Kick Your Ass
April 21st, 2015 – mark that date on your calendar because something really big is going to happen. If you have a website you need to know that Google will update their algorithm once again in a huge way. Last week at the search engine conference in Germany one of the speakers was from […]
Read More5 Trends in Mobile Business Apps
Mobile Apps have changed the way the business world works forever, and it’s easy to see why. No matter what field you’re in, you’ve likely seen how business has changed to reflect the ever-changing mobile industry. Mobile devices make everything more accessible to business owners and customers alike, putting an ease and convenience that wasn’t […]
Read MoreSMBs and Mobile Apps: DIY or DIFM?
Mobile apps aren’t easy to create. They can be expensive and difficult to make; the simplest SMB apps can cost a minimum of $3,000 – $5,000 to build and often take a months. Costs can reach $10,000 – $50,000 (or higher) for more sophisticated “back-end integration” (hooking into company computer systems). Businesses have two choices: […]
Read MoreBusiness Branding Matters
Do you own a business? Then you own a brand! In today’s world brand awareness is incredibly important because advertising is everywhere and everyone has all the information they need at their fingertips. Your business absolutely must have something that sets it apart, something that is unique and refreshing. That is your brand. So how […]
Read More