We all hate writing about ourselves and how great we are, so it’s no surprise that many businesses hate writing the About Us page on their website. The About Us page is proven to be one of the most frequented on any website and the information you put on that page is important and shouldn’t […]

Everyone has a situational persona, and most of us have many. Sometimes we’re oblivious to our own and acutely aware of other people’s, like the friend who becomes a foodie whenever you’re treating. But our many selves aren’t limited to “real” life anymore. Twitter helps you craft a new & improved you 140 characters at a time and […]

Summertime… and the livin’ is easy! We forget about work, disconnect from technology and set our sights on having fun in the sun. However, as we take a break from our desktops, many businesses struggle to drive traffic and sales in the summer months. Thankfully, smartphones – specifically mobile apps – offer businesses the unique opportunity to reach consumers wherever they are, engaging them […]

A successful social media marketing campaign can go a long way. With the ability to go viral instantly, it can not only help to bring in sales, it provides a simple and inexpensive way to do so. What differentiates a good campaign from a great one, though, is structuring it around solid central hub such […]

Customers are the heart of of any business. It is important to keep them happy, loyal and walking back through your door on a regular basis. What better way to guarantee their return than to reward them for each dollar they spend? Our advanced loyalty system allows you to give multiple rewards to all of […]

Tweet, Pin, Like and post. Being social media savvy is super important and most businesses have begun to realize this. Many, however, make the mistake of not going about social media in the right way, or utilizing one facet of social media while ignoring another. You can use social media to reach out to your […]

The first time I got lost in San Francisco I stood on a street corner for 30 minutes throwing my hands up and talking wildly as bus after bus passed me by, heading the wrong direction. The next day I was still loudly fuming over the woes of public transportation when my roommate said those 5 little words: “There’s an […]

You know what apps are. You see them everyday. They’re in your pocket, on your phone. Google Maps gets you around, Facebook helps you keep in touch with your friends and Candy Crush is your guilty pleasure. Clash of Clans is sponsoring the NBA Finals. But did you know that there are two different types […]

You said it. A successful conversation with a lead has ended, they like what you had to offer and want to find out more so you’ve agreed to a follow-up call. This is when it all happens; what you do after your customer says “yes” is what separates a good salesperson from the great. Once the initial commitment […]

Print is dead, radio is dying and pay per click is too confusing. You need a spark. The marketing you’re doing isn’t clicking the way it once did. Get ready to revamp your business model. The popularity of mobile apps is the key to changing your marketing approach. So what steps should you take to […]