Most small businesses share a common goal: to grow. If your product or service can somehow help cultivate that growth, be sure to include that information in your business pitch. Think about what growth would mean in the context of the business you are trying to sell to, and use specifics to convince them that […]

What is a push notification and how is it different from a text message? Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they […]

Your cash flow has reached an all time low. Most likely, the majority of your business’s budget was spent developing your idea and hiring people to bring it to execution. Now, you have to find a way to market it without breaking the bank. Luckily, there are several different cost effective ideas that can help […]

Entrepreneurs should consider building their business around mobile apps—data shows that nearly 45% of all Americans own a smartphone, plus 2 billion users worldwide. Compared to local business and marketing strategies, there is no denying that the potential clientele base of mobile far exceeds that of any other area or industry. Mobile apps have surpassed the desktop and […]

Tony Robbins is an American motivational speaker, business growth advisor and self-help author. He has positively affected millions of people around the world through his in-depth performance coaching. His past clients include former President Bill Clinton and tennis superstar Serena Williams. He created the “7 Forces of Business Mastery” concept which is designed to help […]

Now Is The Time To Create Mobile Apps. In spite of mobile Internet usage eclipsing desktop computing in recent years, B2B marketers have been skeptical of mobile technology’s potential for client/customer engagement. Many still lack a credible mobile content distribution strategy, which sounds like bad news, but really it leaves the field wide open for […]

Businesses know that having a mobile presence these days is one of the smartest things they can do. Businesses can expand their reach by making their business accessible via mobile as a huge percentage of people are accessing the internet via their mobile devices. The question is which type of mobile presence is best for […]

Mobile is increasingly taking center stage when brands are looking at creating and growing customer loyalty. With upmarket retailers such as Harvey Nichols launching exclusive mobile app loyalty programs, it is no surprise that other large retailers such as Boots, Costa Coffee and Tesco are also looking at mobile technology to increase customer loyalty. This […]

How often do you pick up your smartphone throughout the day? When you wake up; when you’re waiting for the shower to get warm; when you’re standing in line for coffee; when you get a push note? The point is society today lives in an alternate world, an iWorld, where everything lives within a dim blue light — […]