“Treat them mean, keep them keen” couldn’t be further from the truth when it comes to customer service and customer loyalty. High-quality customer service is essential to a growing or established company’s bottom line—a Virtuous Circle that drives profits and allows companies to compete against rivals with more funding and resources in their pocket.   Why […]

Valentine’s Day is fast approaching and love is in the air. As happy couples choose an over-priced restaurant to host their romantic dinner date, singles take comfort in the only two men who have never let them down: Ben and Jerry. We all have plans with our Valentine of choice, animate or not. So what’s […]

We’re surrounded by the smarts—smartphones, smart homes, smart cars. Where we thought innovation had reached its limits, we’re now seeing new possibilities. The Internet of Thingstransforms mundane objects into multi-dimensional, technical parts of a larger communication system. Everything is interconnected; our everyday tools are remotely accessible and highly adaptable, lending exciting opportunities to business and […]

Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even […]

On your marks… get set… wait. Jumping the gun on mobile app marketing and launching is costly. Launching your app from the start line before you’re limbered up, well-trained and ready to go is a sure-fire way of ensuring your app never makes it to the podium. If you’re looking for your app to be […]

It seems like there’s an app now for everything. But yours is unique, and you need to get that across to potential users. App store search engine optimization has evolved into a very intricate science – and one that is changing constantly. But there are some strategies and techniques that, when abided by, will bring you […]

It’s no mystery that mobile apps are spreading at an exponential rate. In 2013, USA Today reported that 300 apps are created every single day, and U.S. mobile commerce revenue is at an all-time high. While you may think that the key to increased downloads lies in a nice design and an array of functionality, recent […]

What four-letter word makes all entrepreneurs ears perk up?  G-R-O-W!  That’s right, everyone in business is looking to grow.  One way to make that possible is by adopting apps into your business plan. Apps are no longer limited to the gaming and entertainment industry.  Businesses across the globe have found ways to use the emerging […]

By definition: Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barrier. Source. In simple terms, geo-fence push notifications are a way for small businesses to send extremely targeted messages to their customers. For example, a […]

When it comes to app development, there are two things that any company seeking your contract is concerned with: What’s the level of complexity your software revolves around? Most importantly, is it dynamic or static? Is it a simple open and close framework or is it complex? How deep are your pockets? Like many other fields, […]