“I made my app, but where are all my customers?!” As consumers look to mobile apps for the majority of their product and service needs, it’s more crucial than ever for businesses to capitalize on this market. Creating your business application is a great first step, but having customers download and return to your app is […]

Article was originally published February 9, 2016. Updated for content. It’s no mystery that mobile apps are spreading at an exponential rate. In 2013, USA Today reported that 300 apps are created every single day, and U.S. mobile commerce revenue is at an all-time high. While you may think that the key to increased downloads lies […]

UPDATE: From May 2016 source code and newer all images will be handled using Aspect Fill. This means strict image constraints are gone, and image skewing and distortion is a thing of the past!What is Aspect Radio and Aspect Fill?A1: Aspect Ratio: The ratio of the width to the height of an image or screen. For […]

5/16-5/20: New Food Ordering Options Q: How can I access the new Food Ordering features in the app builder? A: First, You’ll need to make sure you’re using the new CMS. To switch over to the new CMS, click the green ‘New CMS’ button, then once it loads, click ‘Try Now.’ Once you’re in the […]

Ever search high and low for an app on your home screen only to find it staring you in the face? Maybe it’s time for a little home screen feng shui. Try some of the creative ideas below. Folders Default category names like “Utilities” and “Lifestyle” are too vague for most people. Consider breaking it […]

If you’re like us, Mother’s Day snuck up on you this year. It’s not just about showing appreciation for mom—it’s a big business. In the last decade, Mother’s Day spending has nearly doubled to 21.5 billion, and only about 2.5 billion of that is spent on flowers each year. While sizable, that still leaves 19 billion […]

Here are the facts: Your existing customers are 14 times more likely to buy from you than a new customer. Attracting new customers costs nearly seven times the amount it does to retain an existing one. So how do you get and keep more customers at lower costs? The trick is to focus less on advertising and […]

When it comes time to develop a brand, many companies set their sights on attention rather than retention, but 64% of people say a shared sense of value is the main reason they’re loyal to a brand. On top of that, 48% of those same consumers say a positive first experience with a company can easily […]

Businesses topping the income charts like Proctor and Gamble and Chase spend over a billion dollars on advertising each year.  For companies like these, dropping a few million to promote their app is comparable to answering daily emails—it has to be done.  And, they have the means and the staff to make it happen. If […]

Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that developers make the most of the innovative advertising opportunities mobile marketing unveils. Mobile app install ads are relatively new and on the rise. These are advertisements that direct users straight to an app store listing where they […]