So it finally hits you.
You’ve likely got a smartphone or at least know someone that does, and you’ve undoubtedly heard AT&T’s catch phrase, “There’s an app for that”, but you may not have realized how important it is to have an app for YOUR business… Until the day you find out that your competitor has one.
As a business owner with so many other things on their mind, it’s likely one’s immediate reaction from seeing their competitor sporting their own cool new app to be something like, “I don’t know why they need an app or what they’re using it for… but it sounds kind of cool, but why would I need one?”
Relax, breathe… I’ll walk you through it.
Having an app is a way to connect with your customers in a way that you’ve never been able to before. Not only does having your own app help to brand your business, but it helps to keep you on your customers mind. Most importantly of all, it allows you to communicate with them on one of the 3 things that most people never leave the house without.
It’s not their Wallet… It’s not their keys… You got it, it’s their mobile phones.
While some unfortunate businesses are just starting to add email to their communication tool belt, other smarter businesses are starting to connect with people on their mobile devices. It only makes sense.
People don’t take their computers with them everywhere, and even though they “can” check their email on their smart phones, most don’t, and even if they do what are the chances that they are going to open up your business communication email? Probably about as good as if they were going to open it on their computer, which still pales in comparison with methods like SMS text message marketing. Text message marketing has around a 97% open rate and your very own mobile app could help even more thanks to push notifications.
Sending out a push notification to someone that has already downloaded your app is basically guaranteeing that they know they’ve received a message from your company.
Not really sure what a push notification is? To find out how push notifications work and how having your own app can help you and your business, make sure to download our free report or give us a call… Before your competitions does.