Article was originally published October 12, 2015. Updated for content.
How often do you pick up your smartphone throughout the day? When you wake up, when you’re waiting for the shower to get warm, when you’re standing in line for coffee, when you get a push note. The point is, we live in alternate world today—an iWorld, where everything is touched by the dim blue light, including your company.
Every business needs to be mobile-ready—especially small ones—in order to stay relevant in iWorld. Below, we share some tips to take any (small) business mobile.
1. Put Your Website to the Mobile Test
First, check if your website is mobile-friendly:
- Open up the site on any desktop or laptop.
- Hover the cursor over the bottom right part of the site while dragging to a small view.
- If the text and images resize, you’re golden. If not, it’s time for change.
Mobile optimization is critical. It not only impacts user experience for the better, but brings your business into the modern age.
2. Get Your Mobile Ad(d) On
Mobile ads are a must. They draw in customers who might be searching for something like you. You can set your business apart through a mobile app. Features like push notifications,geofencing, and loyalty programs take your mobile marketing efforts to the next level.
3. Mobilize Your Customers
Your customers are always on their phones—take advantage. A mobile app coupled with a mobile website is great way to build customer retention on top of customer loyalty. Give your customers a smooth, optimized mobile experience of your business. By simply having a mobile presence, you hold an advantage over competitors who don’t.
4. Be Responsive, Think Native
Now that Google indexes mobile apps in search results, it’s more valuable than ever to have a mobile presence. On top of that, native mobile apps push customers to come back for more. You’ve already secured their download, so you hold a place on their phone and thus in their mind.
Take advantage of the iWorld we have created. Users are waiting to be sold to, holding mobile marketing in their hands on daily basis. Go ahead, send that push notification—allow your customers to engage with your business whenever they can. There’s a good chance they’re already on their phone waiting to be connected.