There are so many new marketing techniques out there: experiential marketing, viral marketing, cause marketing, relationship marketing, evangelism marketing, cloud marketing… the list is endless (and inspiring). One of these newer strategies involves the use of user-generated content (UGC) to advertise and market your company. What is user-generated content? TINT describes it best: “User-generated content […]

Let’s start with some confronting statistics: 26% of apps are opened only once 80-90% of apps are eventually deleted from the user’s phone These numbers have forced developers and marketers to shine a light on the mobile app metrics that matter the most. It is all too common for app developers to build their mobile […]

Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story without John be funny and engaging? Not so much. Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show […]

Nearly Half of All Small Businesses Will Have A Mobile App by 2017 Apr 21, 2016 by Shubhomita Bose In Research 7 It has taken a while, but small businesses are finally realizing the potential of mobile apps to gain more customers and increase sales. According to a new survey by B2B research company Clutch, […]

The mobile industry is booming, and mobile apps are completely dominating this arena. Companies of all sizes are seeing the benefits of having a mobile app. According to recent data, nearly half of small businesses are expected to adopt a mobile app by 2017.  However, simply having an app is not enough to win over […]

You might be wondering whether reviews really matter when it comes to your app… Let’s jump straight to the conclusion and say yes, it does matter (and much more than people realise). This article will guide you through tips to increase mobile app reviews.  Online reviews, in general, are extremely important; they can make or […]

The marketing challenge of the future: how to get people to download your app. You might be facing these struggles with your company’s app too. There are many strategies to increase app downloads, including pre-launch marketing, active blogging and gaining endorsement. While these are great long-term projects, you can start small. Facebook has a new […]

As our previous article discussed, the most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in 2017. This post will give you a closer look into how you can use content to grow your business. It has never been easier for […]

The music industry is virtually unrecognizable from a decade or two ago. There might be a raging debate about how and when the demise of the traditional music industry happened – ranging from the 1997 introduction of MP3 support in Windows Media Player through to the 2000 streaming boom following Radiohead’s Kid A – but the […]

Health and wellness is quickly becoming a top priority for an increasing number of people, and a core component of this trend is fitness. With this growing demand comes the inevitable growth in gyms, trainers, and related experts all vying for health conscious customers. It’s a 3.4 trillion dollar global industry with several different niches. […]