What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in […]

More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize […]

Small businesses have to stay competitive in their marketing efforts in order to be relevant and able to reach the right audiences. As small businesses don’t always have a full marketing team and an unlimited budget, they need to find creative ways to market their brand. Luckily, marketing comes in all shapes and sizes, and […]

More consumers are experiencing the internet through their phones as opposed to their desktop computers, according to SmartInsights. Mobile has become not only a profitable addition to the marketing toolbox, it has become a priority for any business. The time has come for small businesses to jump on the bandwagon and learn how to optimize […]

We’re thrilled to announce our latest release, “Bizlamp” is available today!  This release brings some fantastic new features and improvements that change the way we communicate and interact with small business customers. What’s new: Enhanced home screen design Major improvements to the Events feature New App Settings view More Loyalty customization Redesigned App Message Center 1. Eye-catching app home […]

If you recently launched a startup or small business, you may not have enough funds to invest in expensive advertising and marketing campaigns like your larger competitors. But don’t worry, there are plenty of simple and effective marketing techniques with a modest budget that can help you promote your small business. Below are some of […]

As of this year, there are now more Americans using mobile devices than those using laptops. It’s official – the mobile world is here. The majority of consumers choose to research products and services on their mobile devices before purchasing, regardless of whether they purchase later in a store or online. Being mobile ready can […]

Article was originally published March 18, 2014. Updated for content. What is a Geofence? By now, you’ve probably heard of geofencing, or the establishing of a virtual fence around a predefined geographic area. Maybe you’ve even sent a geofenced push notification yourself, but you still have some questions about how the technology works and, more […]

A few decades ago, marketing and advertising meant putting up bill boards and buying radio or TV placement ads. A company’s marketing budget was dedicated to producing these awesome posters, pamphlets and jingles. Fast-forward a couple of years and a lot – if not all – has changed. Now, this marketing budget, regardless of size, […]

Visual content is just as important for your business as Dr. Watson is for the Sherlock Holmes story. Can Sherlock cope without Watson? For sure. Would the story without John be funny and engaging? Not so much. Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show […]