A strong social network can become an asset for any business. Social media offers every business the opportunity to strengthen relationships with their target audience, creating loyal customers and even brand advocates. Exploiting this potential is no easy feat, but can be done if the medium is used well. Unfortunately, many companies are still not […]

What is a push notification and how is it different from a text message? Texts and push notifications are so similar that it can be tempting to lump them together and treat them the same way. They both arrive on a user’s mobile device, they both have to fit within tight character limits, but they […]

Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app lives up to its ROI potential, it’s import to invest in a well designed mobile marketing strategy, which can lead to hundreds or even […]

I am a marketer. Whenever you start a new job as a marketer, you not only have to learn how to navigate a new organization, which communication tools your new company uses, and where the bathroom is – you need to learn what is often (to you) an entirely new industry. You need to learn […]

Let’s cut right to the chase: having a hair salon app can help you get more customers, book more appointments, and increase revenue. For many small businesses, a mobile app is a great new way to connect with customers and open new marketing channels. But for hair salons and barbershops in particular, mobile apps offer a […]

We have reached the point of critical mass on mobile. People are increasingly spending less time on other channels and more time on their smartphone or other mobile devices. As we know already, time spent is money spent. In fact, mobile e-commerce experienced a 47% growth rate last year, which means it is more important […]

Have you gotten into your car after work when an instant traffic report for your commute home suddenly pops up on your phone?  If this is not a phenomenon you’ve experienced yet, look for useful insights like these and many others to start showing up on your mobile device out of the blue. It’s called […]

Snapping photos on the beach and sharing regular status updates has become the norm for communication. Whether it’s announcing your newborn baby or venting over daily frustrations, nearly every social media platform allows you to share your (digitally altered) life seamlessly. In the business world, social media has become a go-to for brand development and customer care. It’s […]

  Article was originally published February 9, 2016. Updated for content. Wondering how to market your mobile app? Marketing your app is an on-going process. Apps are as effective as their reach. It’s the cold truth of marketing—no matter the quality of your campaign, it’s the delivery that makes it successful. To ensure your mobile app […]

Originally published February 2014. Updated for content. What is a push notification and how is it different from a text message? What are push notifications or also known as push messages? These are very common questions regarding mobile apps. Texts and push notifications are so similar that it can be tempting to lump them together […]