Somebody once said, “If you build it, they will come”. This may have filled a baseball field but it never got traffic to a website and it won’t get downloads for you app either, not without a solid marketing plan. Building your app is stage one in reaching your target audience in a way that puts you in their hands 24/7 but following up with a marketing strategy for your app is just as, if not more, important.
So let’s look briefly at what you can do to make sure your target market downloads your mobile app.
Promote your app across all your existing media. Wherever you advertise your business, advertise your app. This means prominatly placing your app download url on all of your printed materials. Place it on your business card, your letterheads, your online advertising and offline printed advertising. Get it out through as many different media channels as you can.
Go on step futher and create a QR code for your apps download url and put it on all of your printed materials. This makes it easy for people to scan and download your app straight from their mobile, no barriers!
Make sure your existing customers know about your app. Let them know how much they can benefit from using it. Be creative. Organize a competition with prizes for those who download your app. Give them a bonus or discount if they download. It’s important to get them excited about and talking about.
Have some app store badges designed and add these to your website. This gives visiting traffic the opportunity to click and download your app quickly and easily.
Better still, give your app it’s own webpage. This helps your app find it’s way to the top of the search engines, bringing organic traffic to your download page.
It’s vital too that you submit your app to search engines. Again this helps with ranking your app and getting it before the eyeballs who will beceome your new customers. Also, ask friends to mention your app on their website or social media sites
Build your social following. If necessary, buy followers from third party company to grow your network and get some buzz going. The more people you can get talking about your business, the more download you’ll get on your app!
Support this strategy by actively tweeting. When people find and follow you, it gives you an easy channel to promote your app and encourage even more downloads.
All these tips will lead your mobile app to the top. You’ve simply got to remember that it’s not enough just to build it, you’ve got to shout as loud as you can to get them to come. But when they do, the rewards will speak through profits, new customers and brand loyalty.