As a small business owner, you need to wear a lot of hats. Accountant, Social Media Consultant, Marketing Manager, Customer Service Specialist; the list is long. Luckily there are hundreds of apps to help you become a better entrepreneur, and lighten the load just a little. We picked out 5 of the best apps for […]

Visual content is king. It is more successful than any other form of communication. If you embrace visual content marketing you will reap the rewards in terms of more readers, followers, leads, clients, and, of course, revenue. Most of us know that humans are visual beings, with verbal and written communication not nearly as effective. […]

Reputation management. You might be imagining a celebrity who needs to do damage control after sharing something inappropriate during an interview with TMZ. In reality, reputation management is crucial for any business, big or small. Even a company who doesn’t have a dedicated Reputation Manager is – or should be – engaging in reputation maintenance […]

We are happy to announce our biggest release yet is here! With the August 2017 Release, enjoy numerous feature enhancements and additions, with a special focus on app promotion. As well as various CMS upgrades and improvements.  What’ New: New App Onboarding Designs HTML5 Web App Upgrade Launching In-app Campaigns – Reviews New App Promotional Kit […]

Congrats on taking your app live! This is a huge milestone, so you should be proud. You’re probably thinking, “What’s the next step?” Now, it’s time to promote your app and spread the word about all the cool features that are available. The more users that download, the more beneficial it will become for the […]

In honor of the 4th of July, we want to turn the spotlight on four companies made in America, gone global. These companies started out small, with little to no money, and were able to become globally recognized and used brands. Test your entrepreneurial knowledge by guessing which story belong to which company. 2-Cans-and-a-String Technology […]

This guest post was contributed by Josh Kocaurek. The app stores are crowded – very crowded. In fact, there are over 5 million apps available between the iOS and Google Play stores. What does this mean for you if you are publishing an app? It means you need to find a way of making your app stand […]

You probably know that word-of-mouth is the most valuable form of marketing out there. With 92% of consumers trusting referrals from people they know, one way to generate word-of-mouth is by transforming your loyal customers into brand advocates. But this is not the only way! Companies have been turning to influencers for help. Simply stated, […]

What’s the best way to succeed in business? It’s not your products or services, although it goes without saying that they need to be great. It’s your customer experience. And customers agree. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they’re being treated. Customers are longing for […]

Humans rely on their network to make decisions about where to go, what to do, and what to buy. 92% of consumers trust referrals from people they know, and 77% of consumers are more likely to buy a new product when learning about it from friends or family. According to Wharton marketing professor Jonah Berger, […]