The Walkthrough tab is an excellent way to give users a sneak peak of the great features available within your app. The content appears when the app is launched before the home screen is shown. It is primarily meant to describe and summarize the more advanced functionality of the app such as audio playback, location-based […]

If you are interested in displaying a Google Calendar within an app, here’s how!1. Google provides direct URLs and embed codes for every calendar. To find this information go to the Settings section of your Google Calendar.2. You can use a Web Site tab to integrate the calendar or embed it in an Info tab. […]

If you own a small business and have any interest in technology or innovation—and even if you don’t—there’s a good chance that by now you’ve heard the mantra that small businesses and mobile apps are a natural match. Sounds nice. But how does mobile actually give an advantage to small and midsize businesses (SMBs)? And how can […]

Mobile apps are becoming more and more important to a small businesses marketing strategy every single day. There are so many ways to use an app to forge connections with your customers and potential clients, and to interact with you regulars. Marketing a mobile app requires careful thought and planning, however. Where to begin with […]

Former Morgan Stanley analyst Mary Meeker, who is now at venture capital firm Kleiner Perkins, often gives “state of the Web” presentations that are very popular and well known. She delivered a presentation yesterday, at the D10 conference, which is currently available on the web. The presentation contains 112 slides and covers a variety of […]

According to Facebook’s director of small business, Dan Levy, the company currently has 30 million small businesses with active fan pages on their social networking website. That number is up by 25 million from last year, when Facebook first started counting SMBs with their current definition. Levy detailed this information during a press Q&A at […]

It’s time to transform your Spa Marketing! When we speak to spa owners about how they get new customers, most say email blasts to rented/purchased lists, flyers, billboards and group-buying websites. These are a few marketing methods (of course, obsolete now), which most spa owners resort to hoping that these would resonate with that needle in […]

“Ouch” is a word that comes to mind upon reading the scathing New York Times review of Guy’s American Kitchen & Bar in Times Square. If you’re not a Food Network fan, Guy Fieri is the spikey-blond-haired guy with the smoker’s rasp that most famously leads the country toward hidden gems on Diners, Drive-Ins and Dives. On his cooking show, Guy’s Big […]

Wouldn’t it be nice if everyone who got their hair cut, had a tag attached to their locks that said something like, “Haircut by Jessica”? I mean, if people walk around wearing brand names on their t-shirts, why shouldn’t you get free advertising for a job well done as well? Unfortunately, even giving an amazing […]

It’s worth keeping up with the times. While a few consider the restaurant industry to be still in slow lane when it comes to embracing modern technology, many establishments are now stepping up to make the most of real-time restaurant technology innovation. As the frenetic use of smartphones continues to drive a change in consumer behavior, […]