Mobile loyalty card apps are on the rise. How do they work and what can they do for your business? Customer loyalty programs are certainly nothing new. Companies have used this valuable marketing strategy for decades, rewarding consumers with points, discounts, and gifts to encourage loyal buying behavior. Rewards programs generally operate on the idea […]

There’s a chill in the air, and Pottery Barn’s website is already brimming with wreaths and plastic fruit. That’s right: the holidays are just around the corner.  This is a key time to take advantage of the consumer explosion in most any industry—but it’s particularly lucrative for m-commerce, which is expected to see a 37% increase […]

You have an amazing menu, online ordering, you are set up in a great location and you have created the perfect atmosphere. You have all of your ‘aces in places’, so-to-speak, but despite all of your perfect planning and hard work, unless you have loyal customers, you success probably isn’t going to amount to much. […]

Push notifications are one of the keys to connecting with your fans and customers using your app. While users may not necessarily launch your app frequently, notifications can help you keep the lines of communication open, especially through offers, discounts, event alerts, and other strategies. That way, your app becomes a sounding beacon that helps […]

Mary Meeker and Liang Wu of the venture capital firm KPCB recently shared an eye-openingpresentation on Internet trends and the future of mobile at the recent D11 conference in Rancho Palos Verdes. The data show what many who follow this blog will already know: mobile is only getting more and more popular and important, all around the world. […]

Mobile marketing is one of the fastest growing forms of marketing for small businesses, and the trend shows no signs of stopping due to powerful features such as push notifications. So to start, what are push notifications? If you download and use mobile apps, you’ve definitely seen these messages. Push notifications are instant alerts that […]

The mobile market has never been more, well, mobile. With emerging markets like Brazil, Russia, India, and China stepping onto the stage, smartphone sales continue to accelerate with no sign of slowing. By June, smartphone shipments had risen 23% from last year, hitting an all-time high of nearly 300 million units—a number that’s expected to rise […]

New research by Vision Mobile shows that the “app economy” in Europe is still showing steady growth, and is estimated to reach $16.5 billion this year. However, its share of the global market has fallen to 19%, from 24% two years before. Vision Mobile projects that app revenue in European nations will rise to $16.5 billion this […]

We have witnessed the plans of all the major companies, and one thing is clear: We are going native. http://techcrunch.com/2014/06/26/going-native/?ncid=twittersocialshare via TechCrunch

The use of mobile is on the rise for small business, and the numbers definitely prove it. More and more small business owners have seen the light and are implementing mobile marketing to help run, advertise, and grow their businesses. Recently, a company interviewed over five hundred SMBs about the role of mobile in their every day […]