It’s time to transform your Spa Marketing!
When we speak to spa owners about how they get new customers, most say email blasts to rented/purchased lists, flyers, billboards and group-buying websites. These are a few marketing methods (of course, obsolete now), which most spa owners resort to hoping that these would resonate with that needle in the haystack.
With interruption marketing getting redundant over time and being replaced with permission-based marketing, the time is right for you not to be disappointed by the anemic response your marketing efforts fetched so far and rethink your spa marketing strategy.
As interactive mobile technologies continue to steal thunder from other marketing techniques, utilizing this new heavyweight champ of the marketing world – Mobile – is a great way to enhance the guest experience, increase visit frequency and drive revenues of your spa.
A spa serves as a perfect getaway from the humdrum of our chock-a- block everyday life. Soothing music, exotic ambiance, aroma of essential oils help guests to let loose, indulge and enjoy the serenity and pleasure. As guests continue to embrace the ever evolving technologies, your spa can be left behind if you fail to evolve. That’s where a fantastic spa app comes in and offers them enhanced guest experience.
So, are you ready to make a WOW! investment into the future of your spa? Read on friends to find out why your spa needs a mobile app.
1. Multitasking Enabled, Increased Revenues
Your client is on a lunch break. In this leisure time, while s/he sips green tea and prods his/her smartphone (the device that we all obsessively clutch these days!), why not let your spa mobile app allow him/her to multitask and make it easy for him/her to take an advance spa reservation; browse your treatments/therapies list; visit your galleries/music; avail offers and utility services. These multitasking abilities enabled on your spa app will offer high convenience quotient to your guests and dramatically increase reservations and revenue at your spa. Besides giving a boost to bookings, your mobile app will also help you even out demand and ensure better staffing.
2. Social Collaboration, Go VIRAL
You can transform your guests into mini-relays through social sharing feature enabled on your mobile app. Use your mobile app to build a community and empower them to share your specials, offers or even their visit experiences on Facebook or Twitter. Your mobile app serves as a great social collaboration avenue for your clients and share their opinions/feedback about their spa experiences. This facilitates easy customer involvement with your spa thereby helping it go VIRAL.
3. Empowered Client, Happy Client, More Visits
An empowered client means a happy client, you know it already! A mobile app helps your clients “take action in their immediate context and moments of need.” This not only establishes a rich connection between your clients and spa, but also deepens it considerably. It’s vital to understand that acquiring a new customer is 10x expensive than retaining the one. If your mobile app is sticky and packed with innovative and interactive features such as social wall, one-touch reservations, push notifications coupled with incentivized loyalty programs and offers, your clients feel empowered and rummaging through your app would be a delightful experience for them. Your satisfied and happy clients are more likely to pay you more repeat visits thereby boosting your revenues manifold. In addition, these delighted customers do word of mouth marketing for you as your brand evangelists within their social networks and bringing in a new brigade of clients at your spa.
4. Extended Customer Benefits, No Unpopular Time Slots
Enticing offers and discounts are a great way to combat unpopular/slow time slots. You can use push notifications to nudge all your app users about your upcoming/running offers or discounts at a convenient time. The guests will appreciate your special offers on receiving the push notifications and feel valued. This is a great way to transform every day into the best day of the week and augment conversions. More weekly appointment totals, increased lifetime value of your client!
5. Client Behavior Tracked, Deeper Connections Established
Your mobile app offers you great information about your customer behavior and opinion. You unravel the browsing preferences, piece of information they like more and accordingly, you channelize your efforts to improve your spa offerings. You also get genuine feedback from them on your fan wall that gives you a deep insight about their likes/dislikes for your varied treatments, offers and utility services.
We hope that you found this blog post informative and in case, you’ve decide to take your spa MOBILE for enhancing your guests’ experience, BizAPPBiz is right here to help you get a custom mobile app built. Call us at (800) 645-6902 or visit our website to get started today if you haven’t got a mobile app yet!